Optimizing your site/blog to be more visible in social media searches and sites

how important is (SMO) to your business

Do you think Social Media Optimization (SMO) is like Search Engine Optimization (SEO) for social sites?

If you do, you’re not alone. I discovered this term after hanging out with Rohit Bhargava during a digital marketing conference in Miami.

We talked about everything outside of digital marketing. It wasn’t until I returned home when I stumbled across an interesting blog post about the subject. I quickly discovered it was he who first introduced the idea of Social Media Optimization. Small world.

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